Discourses in place explores how the physical and material characteristics of language in the world give meaning to communication in the book ron and suzanne scollon argue that we can only interpret the meaning of public texts like road signs notices and brand logos by considering the world and culture that surrounds them drawing on a wide range of real examples from signs in the chinese mountains to urban centers in europe asia and america the book equips students with the methodology . It is this very property of the indexicality of signs that constitutes the substance of this fascinating and path breaking book called discourses in place language in the material world by ron scollon and suzie wong scollon they develop on the strength of prior work of a wide range of disciplines such as semiotics linguistic anthropology and social psychology the first systematic analysis of the ways we interpret language as it is materially placed in the world p xi this . Discourses in place is essential reading for anyone with an interest in language and the way we communicate written by leaders in the field this text argues that we can only interpret the meaning. Discourses are also embedded in the material world through histories of actional and discursive resemiotization as meaning is transformed into more durable objects and built infrastructure iedema
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